But 30 years back, few people knew anything outside the macro lagers. Looking back from the present era where San Diego's Ballast Point sold to Constellation Brand for $1 billion and craft beer is omnipresent, the bank sounds crazy. At that time, there wasn’t a marketplace, no industry, no one knew how to make beer.” ![]() “Eventually, it was, ‘All right, thanks for your time.’ Banks didn’t want to talk to us. “We went back and forth a while,” Fish said. The banker, confused by the very concept, shut Fish down, saying, “We don’t loan to restaurants.” Fish tried to explain the brewery aspect, but was met with “We don’t know beer.” He told the banker about his plans to build a restaurant with a brewery in Bend, Oregon. ![]() Thirty years ago, Gary Fish walked into a bank looking for a loan.
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